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Winning Over Worry

There is practically nothing worse for your business than constantly worrying about how to find that next person to whom you can present your product or service.

Yet that is typically the very thing that happens when you have no system for acquiring new prospects.

Good morning – my name is Laurie Delk, and I am with SendOutCards.

A business without a steady flow of Referrals always keeps you on the defensive, knowing that it’s up to you to come up with new people to talk to.

On the other hand, a business based on endless referrals fills you with peace of mind!

Having a system for acquiring endless referrals means going to sleep at night knowing you’ll have new business waiting for you the next day, and the next, and the next – for as long as you desire.

A great Referral for me today would be your friend, the Insurance Agent, whom you’ve overheard saying, “I have no earthly idea where my next prospect is going to come from!” Give them my business card!

Remember, if you want to help them get all the Referrals they can handle – introduce them to me and SendOutCards!

Watch the videos on my site, if you want to TRY our system ONE month, the $31 preferred (wholesale) package gives you 33 CUSTOM cards, or 50 regular greeting cards – I will GIVE you that FREE – NO STRINGS – my ONLY rule, is that you watch the videos on the site below, then you add the $15-25 for the stamps to the acct to send out those cards I gifted you within 30 days

Law of Esteem – Ego

The Law of Esteem recognizes that all humans need and want praise, recognition, and acceptance.

Acceptance and praise are two of our deepest cravings; we can never get enough.

William James once said, “The deepest principle of human nature is the craving to be appreciated.”

You can give simple praise to a child and watch them soar to the top of the world.

We know how a simple thank you can make our day.

Human beings have a psychological need to be respected and accepted.

We need affection to satisfy the need to belong, we want praise so we can feel admired, and we want recognition to satisfy our need for personal worth.

Take time this week to give someone sincere praise and thankfulness and watch their spirits soar.

This is where SendOutCards comes in ~

Businesses stay in touch with cards

Services have opened to help businesses customize yet automate their card-sending processes
By JAN NORMAN – The Orange County Register

When Cap Poore was a salesman, he started sending cards to prospects and clients.

“There were a hundred of us selling the same stuff. I had to figure out how to stand out in the crowd,” said Poore, who lives in Laguna Hills.

Poore found that customers needed continual reminders of his existence. Just as important, he discovered that sending cards for birthdays, anniversaries, Christmas or even Columbus Day made the recipients feel special. And positive relationship building always benefited his business.

Former independent book publisher Diane Fallon of Irvine said, “I love sending cards. It’s fun. But I’m amazed how many businesses don’t stay in touch with their customers.”

A recent survey by Hallmark Business Expressions, the business-to-business subsidiary of the greeting card giant, found that 69 percent of respondents had received a birthday card from a company and of those people, 47 percent said the card made them more likely to do business with that company.

“Customers notice and appreciate when a company sends them good wishes around their birthday….Cards make a lasting impression and encourage repeat business,” said Hallmark spokesman Marc Wagenheim.

The impact isn’t limited to birthday cards, said Jane Saeman, owner of Aim High Tutors in Dana Point. “I periodically send out unexpected thank yous for their business,” she said. “I think receiving a card without reason is more heartfelt and better received than the expected birthday card from a business.”

While birthday cards are big sellers, many companies buy cards to send employees on the anniversary of their hiring date, said Glenn Richards of, an Anaheim Internet wholesale distributor for American Greeting cards.

The core of Intergreet’s business is gift shops and florists. It doesn’t sell to the public. However, it has a corporate division for companies that buy in quantity. “We don’t promote it, but people find us, and they buy cards for 50 percent off the retail price,” Richard said.

“They have various reasons to send cards.Macy’s just placed an order for sympathy cards,” he said. “Real estate companies buy ‘welcome to your new home’ cards. Not so much now; we’re affected by the housing downturn.”

Other types of businesses that buy large quantities of greeting cards for customers or employees include insurance agents and car dealers, he added.

“The majority want a card that looks like one that you’d find in a store rather than a bulk item printed with the company logo,” Richards said.

The hardest part about sending cards is, well, sending cards.

Poore, who sends out about 700 cards a month plus 4,000 Christmas cards in December, used a New Mexico service called CardSendersthat automated the process for him. When the owners wanted to retire in 2003, he bought the company and is changing the name to CardSenders/Client Touch.

One reason for the name change is to avoid confustion with a fast-growing direct marketing company is named Send Out Cards.Also, Poore emphasizes a client appreciation program that is broader than just sending greeting cards.

“Communicating with people is important in business,” Poore explained. “You should ‘touch’ your clients every month and you want to do that in different ways: newsletters and phone calls as well as cards.”

He still sends out large numbers of greeting cards to set a good example for his clients.

Send Out Cards exemplifies the growing business value of staying in touch. It is now the nation’s third largest greeting care company behind American Greetings and Hallmark.

Users of Send Out Card services “are aware how important it is to remember people in ways other than ‘hey, your bill is due,'” said Barry of Anaheim Hills.

Fidel helps individuals and companies set up automated reminder and card sending programs, and cards are important marketing tools. They can merely be card senders who like the discount – cards average $1 each – or become distributors.

He practices what he pitches sending about 2,000 a year. “If I hear somebody got a new job, I send a card. I send lots to friends and family.”

Like CardSenders/Client Touch, Send Out Cards has recognized the importance of having a huge selection, Fidel said. “When I started with them three years ago, they had only 1,000 card choices. Now they have 14,000 images in eight super categories and 80 subcategories. Plus I can send motivational books, brownies, gift cards.”

Former book publisher Fallon has also jumped on the Send Out Cards bandwagon, but mostly for fun.

“I do help businesses keep their name out there with customers,” she said. “Many of them send a bulk mailing once a year and it’s thrown away. If they send a card with a heartfelt message, people tend to hang onto it and they remember you.”

Fallon personalizes her own cards with photos she has taken of the recipient and uses software that captures her handwriting when composing the message. “What I love is personalizing my cards. A business can do it too. A caterer can put a recipe in the card. A Realtor can take a picture of a client in front of the house he just bought and put that in the card.”

Poore recommends personalizing the card as much as possible, from the message written specifically for the recipient, to commemorative stamps, not just standard American flag postage stamps and definitely not a postage meter imprint.

“All this says to the person, ‘You’re important to me,'” he said.

Cards for Kids

Cards for Kids is a program that helps schools use greeting cards as a hands-on language arts and social studies teaching tool, and encourages students to send or deliver cards to community nursing homes, shelters and senior centers.

Students gain basic communications and social studies skills, learn about the needs of the elderly and less fortunate, and have the opportunity to connect with others in their community.

Teach your kids to Send Out Cards!

I have 4 packages, starting from  $9.80 up to $395.

the 1st one is $9.80/mo, that gives you 20 points a month – which is 20 post cards or 10 greeting cards, or a mixture of the two. This package allows you to send any of the 15,000+ cards we have in our online system, but NOT create your own CUSTOM cards. Any future points are .49 ea

the 2nd one is just buy as you go, points range from .49ea to .99 each depending on how many you buy.

the 3rd one is $31/mo that is the WHOLESALE/PREFERRED customer package – basically gives you a system JUST LIKE MINE, where you can buy AT MY COST. This gives you 100b postcards or 50 greeting cards per month. Any future points are .31 ea

the 4th one is the MD/ENT package that is a ONE TIME $395 fee, (plus $59 yearly renewal) and that is the EXACT package above, BUT – if anyone you EVER send a card to decides to use this system in their personal or business life, you can earn referral fees. (basically, refer 3 others to do what you wanted to do, and you have earned all your $ back plus more!)

Planning to send Thanksgiving cards, Christmas Cards, Holiday Cards or New Years Cards?

A little over 8 years ago we purchased licensing of a great new concept to use in our business. The reactions have all been very positive. It has occurred to me that we might be able to be of immense benefit to you, your family, your friends or your business! 😉

Thanksgiving and Christmas are coming soon. Traditionally, many businesses and individuals send Thanksgiving and Christmas Cards to their friends, clients and prospects. Very few however, look forward to picking out cards, addressing envelopes, licking stamps (ugh), or standing in line at the post office. We can change that for you.

With our new technology, you can choose a card from the convenience of your computer (IT IS NOT, I repeat, NOT an Ecard). Although you choose your cards online, the cards are printed on card stock and sent through the United States Postal Service with your return name and address.
There is no minimum. There is no maximum.

We also use First Class stamps…no metered mail. The addresses are printed on the envelope as though they were handwritten…no impersonal labels are used. We can even add your pictures to the inside of the card and print your signature in your own handwriting…personalization!

OR we can create a totally CUSTOM design especially for you.

If you would like to skip the hassles normally associated with sending greeting cards, take a look. We are limiting the number of additional clients we can work with this year, so let us know of your interest right away.

We can show you how to “do it yourself” if you would like.

We will be happy to send you a sample upon request so you can see the superb quality of the cards. You will be very surprised at the low cost compared to similar quality cards elsewhere.

We are able to create cards for individuals, businesses, churches or any organization. Please share this with your friends, family, business associates, and any one on your email list. Help us, help YOU this holiday season.

Our remaining spots are filling up very fast, and we’d love the opportunity to work with you. Let us take the hassle out of your card sending and leave more time for you to enjoy your holidays!

If you can think of anyone else that you know that might like to use our services, I would be very happy if you would refer them to me – thank you!

Laurie Delk

Plan B – do you have one? do you *really* know what one is?

Many people say a plan b, is a side income stream where you want to make a little extra money every month….(which it can be that, and that is good, right? I mean, everyone can probably use that from time to time :))

But also it is a safety net, that can help you through some tough times.
Used to be, many people worked for one company from the time they started work, till they retired.  But it is not always so, and very much less so in today’s world.

There are people I am hearing about getting fired after 5-10-15 years(for really no reason, other than someone else can do their job at half their salary) or the actually business shutting down because they are upside down and cannot continue operations, so they have to lay everyone off and shut down.

Then also what if something happens medically? What if one of the breadwinners in your family gets hurt, and needs surgery, and what if that doesn’t work out so well, and they keep needing medical things for a few years? even with insurance that 80/20 split can be pretty high on several or many thousands… and what if they cannot work, or if they cannot work their same job and have to get a different job at a lesser income…

And even if you have and own your own business- how secure is that?
My Mom is a licensed massage therapist, certified reflexologist, and beautician – she is very good at what she does…but if some reason she cannot work on a client – she doesn’t earn any $
My Dad is a custom home builder, he is very good at what he does, and granted he has people that work for him, so might be a little easier on him, but if he couldn’t go to work, how well would be build a house?

I thank God for my plan B which is an awesome tool to help businesses keep in touch with their clients and customers, it is an awesome tool for people to keep in touch with their friends and family, it is cheaper and more convenient than in stores, it is a very low monthly (which is not even really required), it allows me to send out happiness to the world, it also did help my family through a time, when we needed it, and now, over 8 years later, we are very blessed to have this *plan b* that allows me to send out happiness through the mail, and bless other people’s lives, and at the same time, get paid for it.

If you are interested in hearing more, watch my videos at and call, email, inbox, or text me with questions.
Laurie Delk


As a customer of mine with SendOutCards, I want to be sure you are well taken care of. 

I am frequently asked the same questions, so I have posted my response to these questions below.

•What training resources are available to help me get the most out of using my SOC account?
•What’s new in my SOC account?
•What’s new in the gifting section?
•How do I get the best prices with SOC?
•What’s the 30-Day Gratitude Challenge?
•How can I upgrade my customer account to a distributor for FREE?
One of my colleagues, Jordan Adler, is offering a free live Customer Training webinar on May 23, 2012.  His last webinar had more than 900 guests in attendance, so he is offering it again.  During this one hour webinar, Jordan will review different aspects of the SendOutCards site and will also share real examples of how to use SendOutCards to build relationships and good will within your network.  This is a live webinar and it will NOT be recorded.

Customer Training Webinar
Wednesday, May 23, 2012
6:00pm Pacific  / 7:00pm Mountain / 8:00pm Central / 9:00pm Eastern
AUSTRALIA – Webcast is on Thursday May 24th at 11am AEST (Sydney/Melbourne)
After registering you will receive a confirmation email containing information about joining the Webinar.

Space is limited, so reserve your Webinar seat.

What training resources are available to help me get the most out of my SendoutCards account?

SendOutCards has a recorded tutorial section. After you log into your account, find the Help menu on the red banner. Under that, click on Tutorials & Media. You will find a number of topics there.

In addition, I have created some printable step-by-step instructions for several topics:

Finally, you can always contact me at 931.380.8811 or
In addition, you can contact SendOutCards Customer Service during business hours at 801-463-3800 or by accessing the Help Chat Online. You will need to have your customer ID (starting with an “r”) in order to access this.


What’s new in my SendOutCards account?

We have made some wonderful enhancements to the SendOutCards system:

•New fonts, templates, graphics (under elements)
•In addition to postcards, 2-panel and 3-panel cards, we now have Big Cards (8.2” x 11.5”)
•Add a video (QR Code) to your card
•Enhanced Photoshop-like tools to make really cool photo cards with your own pictures
•Remote photo storage (great way to back up your digital photos in case of hard drive failure or loss of your computer)
•A Photo Store that offers great new photo gifts:
•Business cards
•Photo books
•12-month photo calendars
•Canvas prints
•Metal prints
•Bulk greeting cards (using your own photos & graphics)
•Posters & photo prints
•iPhone 4 cases

What’s new in the gifting section?

In addition to the wonderful Photo Store gifts you can create, we offer a variety of gifts and gift cards to be sent with your greeting card.  We have hundreds of gifts in 20 categories, and we also have 19 gift cards to choose from.  Gifts are paid for with Points.  Gift cards are paid for with Expense funds (also used to pay for postage for gifts and cards).

Recently I’ve been enjoying sending out graduation and wedding gifts this way.  It saves me a lot of time! Check out the Gift Catalog and gift cards available now.

How do I get the best prices with SendOutCards?

Any customer can now receive our lowest Preferred Customer (wholesale) rate of $0.31 a point by simply setting up a monthly subscription for 100 points a month ($31)—enough for 33-50 standard cards, 33 customized cards, or some cards and gifts. Any unused points roll over to the next month and are good for a full year from the date of purchase, and there are no contracts, so the monthly subscription can be reduced or stopped at any time.

Customers can receive our Retail rate of $0.49 a point by setting up a monthly subscription for 20 points ($9.80)—enough for 10 standard cards a month. As with the Preferred Customer rate, unused points roll over to the next month and are good for a full year from the date of purchase, and there are no contracts, so the monthly subscription can be stopped at any time.

For those who prefer not to be on any subscription, the cost per point with our Pay-as-you-go option ranges from $0.59- $0.99 per point, depending on how many points are purchased.

If you are currently not on a subscription, you are paying $.59–$.99 per point ($1.18-1.98 per standard greeting card) and you could be paying as little as $0.62 per card.  I suggest that you set up a subscription so you can save money.
(like I said, points roll over and you can cancel at any time, so even if you don’t us a lot, best bet is to do the preferred for a few months till you get some built up, then cancel for a few months till you use up what you have :))

Contact me with questions.  I’m here to help!


What’s the 30 Day Gratitude Challenge?

To participate, you commit to sending a card of gratitude each day for the next 30 days. After you complete the challenge, if this has not had a profound positive impact on your life and your relationships, I will pay for your cards. In order for my offer to be valid, you must have completed the challenge for the complete 30 days — sending one card a day – NOT sending 30 cards at one time.

The power of this process is in beginning each day by expressing gratitude.  Doing this sets the tone for your whole day, and it also does amazing things for your relationships, since everyone loves to feel appreciated.

When Kathy was first introduced to SendOutCards in September of 2005, she was in a deep depression, and she pushed herself to BEGIN each day with gratitude by sending a card to someone she cared about. 
Within a week, her depression had lifted.  I’d love to hear what 30 days of expressing DAILY gratitude does for you, and I hope you will share your experience with me.

Here is a document to help you track your daily card-sending. I suggest that you print out the commitment and sign it. Keep this visible as a reminder to send your daily card of gratitude. You do not need to send this to me.

How can I upgrade my customer account to a distributor account for FREE?

SendOutCards will pay you to share this great tool with your friends and help them save money & time! To get paid, you will need to become a Marketing Distributor.

SendOutCards is offering a FREE upgrade for any customer who bought the $99, $199 or $398 customer packages, which is how people became a customer before 5/24/11.
That’s right…you may upgrade for FREE to become a Marketing Distributor IF you previously bought one of these packages. (because we now, no longer have sign up fees on the customer packages)
Why would you want to upgrade?  Almost everyone you know sends cards…or at least they would like to.  They probably don’t send as many as they intend to for three reasons:

•Store-bought cards are expensive…usually $3-5 per card.
•It’s a hassle to get in the car and drive to the store to find the right card when you want to send one.
•People forget about important occasions like birthdays.
SendOutCards addresses all three of these reasons why people don’t send as many cards as they would like to:

•With SendOutCards, you can send a card anytime without leaving the comfort of your home or office.
•Our most expensive standard card is $1.98.  Most people prefer to save money by setting up a subscription for either $9.80 a month–enough for 10 standard cards a month at $0.98 a card, or $31 a month–enough for 50 standard cards a month at $0.62 a card.
•We have a built-in reminder system that lets you know when an important date is approaching, so you’ll never forget an important birthday again.
When you share SendOutCards with family, friends and colleagues, you are helping them by providing a tool that will save them time and money.

SendOutCards does not pay for expensive advertising. Instead, they pay individuals like you and me to provide the most effective marketing available…called word-of-mouth marketing. As a way of thanking you for spreading the word, SendOutCards will pay you for life for all the cards and gifts your referrals send from the system, because you shared it with them and helped them get started.
Upgrading to a Distributor account provides an easy and fun way to earn additional income, whether you want to just earn enough to pay for your own cards and gifts you send out, earn a few hundred dollars extra each month, or replace income so you can quit a job you dislike or retire.  You decide how much or how little you work your business.

I’ve been a distributor for 8 years. In that time, I have generated a large enough group of people sending cards and gifts that I earn a livable income with SendOutCards.  For the first time in my life, I am truly earning residual income—income that comes in whether I work or not.
In the first quarter of 2012, I traveled to Salt Lake City, Atlanta, Knoxville, Charlotte, Hawaii, and Vegas next month. My commission checks from SendOutCards continued to arrive each month, even though I was away from my office for one-third of that time. That’s the power of creating passive income.

When you are ready to upgrade to become a Distributor, simply call SendOutCards at 801-463-3800 or log into your SOC account and click on the Help Chat Online (during business hours Monday-Saturday) and let them know that you want to upgrade to become a Marketing Distributor. You will need your customer ID number (begins with an “r”) when you contact SendOutCards to upgrade.


I feel so blessed to live the life I have.  As you may know, I started a web design and graphic business in 1994. I started my SendOutCards business in 2004. 

If you’d like to enjoy more lifestyle freedom in your life, I’d love to spend a few minutes learning about your goals and helping you explore ways that you can turn desire into reality.  Please email or call me to request a time to talk.

Warm regards,

Laurie Delk
SendOutCards Executive and Corporate Certified Trainer

Personalizing your Greeting Cards

Nine out of 10 Americans look forward to receiving personal letters and greeting cards. Adding a personal touch to your greeting cards can make them even more special to the receiver.

Here are some tips for personalizing greeting cards:

Decorate the outside of the envelope with drawings and stickers. Adorning the outside of the card adds more pageantry to the thoughtfulness inside.

Write the person’s name or nickname on the inside of the card. Personalizing the card reminds them this card was sent just for them.

Underline, circle or highlight the phrases that apply or hold special meaning. This is a great way to signify how the card personally applies to your loved one.

Write a heartfelt note inside the card. If you are not especially eloquent, write something simple, such as, “I am not always great with words, but when I read this card, I thought of you.” The most personal cards are honest and heartfelt.

Enclose a meaningful photo. A special photo could be of the two of you or of someone or something else unique to your relationship.

Enclose confetti inside the envelope. This simple surprise is easy and fun and will make the receiver feel extra special.

Add a small gift inside. If your card is for a holiday or occasion, you can add a small gift certificate to a favorite store, a CD of your favorite music or special jewelry to make the card a gift in itself.

Make your greeting cards a part of an ongoing conversation. Create a sequence in which each card you send tells part of a story and together they answer a question or reveal a hidden message.

Guide to staying connected with others

Guide to Staying Connected
Today’s busy schedules often leave little time for enriching people’s lives – our own included. But, carving out time to reach out to loved ones and strengthen our personal connections helps to boost our emotional well-being. Connecting with friends and family doesn’t have to take a lot of effort and it is often the simple, small gesture that has the most impact when it comes to showing someone how much you care.

Sending a greeting card is one of those simple gestures that reminds people someone is thinking about them. Making someone else feel special can also have the effect of making the sender feel good too. With all of the stress in people?s lives today, that small oasis of contentment is something we need now more than ever.

A recent survey by the Greeting Card Association found that almost nine out of 10 Americans believe they are as close or closer to their friends and family than they were one year ago and 66% of Americans are regularly reaching out to their immediate family for love and support.

Connecting with friends and family can occur because of a sense of obligation to recognize important life events or it can simply result from an impulsive desire to reach out. Sometimes one person connecting with another will set off a boomerang effect of reaching out!

62% of people feel inspired to send someone a card if they receive one from that person.

Follow these simple tips to stay connected with friends and family and boost your own sense of emotional well-being:

Set aside an allotted amount of time each day to reach out to others. Reaching out doesn’t take a lot of time, but it can be very meaningful to those we touch. A simple phone call, e-mail or card reminds our loved ones how much we care.

Take time to reflect on what is important and of value in your life. You can start a gratitude journal and write down everything and everyone you are grateful for. Writing down things of importance help us to remember the most special personal connections.

Don’t wait for a reason to connect. Life is too short to hold back when it comes to connecting with friends and family. Sending a “thinking of you” or “just because” card can be one of the best ways to show someone you care.

Reflect your own personality when reaching out to loved ones. Whether it’s a romantic note on a pillow or a humorous card in the mail, connections with friends and family should showcase your own attitude and sentiment.

Hold on to your personal connections through tangible memories. One of the best ways to keep our connections top of mind is by holding on to a physical memento or keepsake. Reflecting on old letters and cards helps us to remember our most special connections.

Emotional Benefits of Greeting Cards

A greeting card in the mailbox not only brightens our day, but can instantly connect us emotionally to friends and family.

That special bright-colored or hand-written envelope stands out among our piles of bills and magazines and serves as a reminder that someone has taken the time from their day to reach out to us and show us they care.

Whether because of an annual holiday or an unexpected gesture, greeting cards keep people connected, benefiting both the sender and receiver.

Greeting Cards–

Means someone has taken the time to send a special message

Adds a personal touch to special occasions and holidays

Connects us to all different types of people including co-workers, teachers, family and friends

Helps us put our emotions into words

Provides a tangible keepsake to document special moments in our lives

Helps us reach across generation, gender and cultural communication gaps

Provides comfort to someone and make sad times less painful

Boosts emotional well-being through reaching out to others

Makes a loved one feel special

Preserves memories of connections with friends and family

Shows someone you care!