The $5.00 Solution?
It does not matter whether you market yachts,
fix teeth or trim trees. With enough loyal clients
(customers or patients) you will exceed your financial goals.
A basic concept.
Will a single birthday card transform your clients into loyal, raving fanatics, who paint your business phone number on the side panels of their SUVs?
It seems very unlikely. (Although, even one card makes a difference.)
If you want fanatically loyal clients picture this scenario.
Scene #1: Shortly after she becomes a client (customer, patient, etc.), Mary Johnson receives a greeting card from you, thanking her for her business. Nice touch on your part.
Scene #2: Then Mary receives a birthday card on her 36th birthday. She’s growing more impressed with your professional client follow-up. She shows the card to a girlfriend.
Scene #3: Then Mary receives a greeting card wishing her a happy anniversary. She is stunned with your professional courtesy. Mary mentions your business to a couple of her friends.
Scene #4: Then, while finalizing the birthday party details for her pride and joy – who will turn nine-years-old in a week – Mary notices a birthday card from you to her son. Beyond stunned, Mary has never before experienced this level of thoughtful professionalism.
Scene #5: Finally, Mary receives your standard six-month follow-up greeting card, offering a discount, or something similar, if she refers a friend. How will Mary respond?
This is The $5.00 Solution?. You sent 5 greeting cards, which cost you $5.00, plus postage.
Did you get your money’s worth? It seems like you did.
While greeting cards are always the first piece of mail people open, because they always contain good news ? a single greeting card is merely a great idea. But greeting cards exert a remarkable snowballing influence on people.
The amazing part is this. In less than a minute (when Mary first became your client) you scheduled an automated follow-up campaign. The Greeting Card Company printed, stuffed, stamped and mailed the cards for you.
Impressive, to say the least.
Aggressive client follow-up the easy, effective way.
($5.00, plus postage, and a minute of staff time makes good economic sense for a business program that works, especially when it works beyond your expectations.)
This works – beyond your expectations.
Examples of The $5.00 Dollar Solution?
Through this site are a few excellent (and quite successful) examples of The $5.00 Solution? in action. The companies that commissioned these custom cards can send them out individually or by the thousands. They can send them immediately, or schedule each card to go out on a different date, whenever they decide, automatically.
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