Let’s imagine, for a moment, that greeting cards will help your business grow and increase your income in every way that we have outlined.
This means that greeting cards are the ultimate business tools in three critical areas:
1. Converting new business contacts into active clients (customers, patients, etc.)
2. Transforming casual customers into loyal clients.
3. Making sure that your best clients remain your best clients.
Hurray for greeting cards!!! What could be better?
How about this concept? Any photo on your computer can be uploaded in about 20 seconds. The greeting card company prints the image inside the card, in bright vibrant color, next to your message.
If you want fanatically loyal clients, and multiple referrals, picture these possibilities:
Scene #1: You take a digital photo of your clients standing in front of their new house. You ask them “Why don’t we send this picture to 10 of your closest friends?”
Scene #2: You take a digital photo of your customers standing in front of their new car, or their new boat or their new recreational vehicle. You ask them “Would you like me to send this picture to a few members of your family?”
Here is the really fun part
-check back with your clients in about 10 days.
This is what you will discover:
* Most of their friends and family have called to offer their congratulations.
* Your clients are overflowing with enthusiasm about a simple photograph that you sent to their friends and family in a greeting card.
* They think you are the greatest. (Consider the future referrals.)
* You, in turn, contact your clients’ friends and relatives (who are now turbo-charged referrals.)
Could anything be more simple and effective?
Not really.
The potential is limited only by your imagination:
* A picture of you shaking hands with your clients, printed inside your personal “thank you” card that says, “I appreciate your business.”
* A picture of you and a new business contact at a luncheon or business event, printed inside your personal “I’m glad I met you card.
* A picture of your son or daughter playing a sport or a musical instrument.(Just for the fun of it.)
* A picture of your vacation in Maui, uploaded from the hotel computer (in Maui) “Wish you were here.”
Armed only with an inexpensive digital camera, a shrewd businessperson could double his or her bottom line, if they utilized greeting cards correctly.
Is this merely hyperbole?
To the contrary, this is not only possible, it is being accomplished all across the country as you read this.
This works – way beyond your expectations.
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