Laurie Delk's Blog

If you want to be good, do your job – like they tell you – like everyone else….
If you want to SUCCEED – do your job BETTER than they told you – BETTER than everybody else…..
Eventually your INCOME will surpass EVERYBODY else……

So many people SAY they want more money – I mean – who doesn’t???

But the thing is, what are you doing to GET MORE than everybody else? Like the saying goes – “if you keep doing, what you have always been doing, then you will keep getting what you have always been getting.”

What are you doing to stand out from the crowd?

You do not have to be bold, daring, arrogant, proud…..You can be successful – and still be truthful, honest, professional, humble….etc. Many people throughout life, I have heard think that people that “have it made” are very arrogant or rude…(and yes, I do beleive SOME are) but I beleive MOST are not. There IS a difference in being self-confident and egotistical.

You could own your own business, or you could work at a job somewhere – but in either case, you should go above and beyond all measures of what is expected of you. People who become millionaires, did not become millionaires because they sat around doing nothing – they became millionaires, because they wanted to live a different lifestyle, they did not want to “be like everybody else”

I am sure we have all mostly had a job where we knew someone at that job – that did what they were supposed to do, and even did it well. But that is ALL they did – JUST what they were asked. Which, in a way, is fine, I mean – they will keep their job, probably, and they will earn their salary. But – what about the ones that do that same exact job….but go ABOVE AND BEYOND what the boss asked them to – even though they would not get paid any different. Who do you think that boss is going to look towards, when they decide to promote someone?

Same thing in owning your own business:

If you are a carpet cleaner, and you clean carpets VERY well. That is great. But if say you are not available when I need it the next time, so I get someone else….and they do VERY well also – BUT they go ABOVE AND BEYOND what I asked and do a better cleaning, or a little extra spot – or extra time on a stain I did not even mention, or….who do you think I am going to call on next time?

If you are a car salesman, and you sell cars VERY well. That is great. But if say you are not available when I need to buy the next time, so I get someone else….and they do VERY well also – BUT they go ABOVE AND BEYOND what I asked and do a little extra, add a few perks, send out card to me after the sale to keep in touch with me, send out newsletters to me of neat ideas and events I might be interested in, call me every 6 months to just check in, or….who do you think I am going to call on next time?

If you are an insurance agent, and you sell your policy VERY well. That is great. But if you only send me a bill once every 6 months or a year, but I never hear from you any other time, or you might even send me a cheese *blanket* birthday card once a year….What do you think is going to happen when someone else starts approaching me to get my business…do you think I will take a look at what they are offering and compare it?
Do you think I would if you sent out a card every month or even every few months – just to keep in touch……or even had some sort of contact in between the yearly bills?

The thing is – anyone can do a JOB – it takes a GREAT person – to do a GREAT job – and stand out above the crowd. “People will do business, with people they know, like, and trust”. You might get a client once, on a “by chance” ad through the paper or something like that – but will they STAY with you?

The secret to KEEPING your clients – and getting your clients to give you ENDLESS REFERRALS without even asking – is to keep in touch with them, and be BETTER than everybody else – that is providing the same service that you do.

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