Today I was sitting here thinking about my business, and my clients business. I was talking to a client on the phone, and he was asking me about being able to KEEP his clients. I gave him some ideas, as usual, then got off the phone.
The more I sat and contemplated our phone conversation, the more I began to think. I thought about my anniversary, and comparing that to business….and I thought….you know – for my husband to KEEP my *business* in our marriage, he had to WORK at it over the last 16 years. He had to KEEP in TOUCH with me. Many businesses, they think that they can do the sale, take care of you whenever you call them for something, and that is it! And you will STAY FAITHFUL to being their client for 16 years! What do you think???? Do you think if my husband only took care of me when I called him for something or asked him for something – do you think I would have *stayed his client (wife)* for the past 16 years??? No! So WHY would you expect your CLIENTS to do the same???
If you want to KEEP your clients for 16 years, you need to KEEP in TOUCH with them….you can do this many ways, via email, via telephone calls, via webinars, via greeting cards, etc – There are many ways that you can keep in touch with your clients, build rapore with them, as well as give them ideas to increase their business, and just remind them who you are and say hello to them!
I heard it once, people do business with those who they know, like, and trust. Well it’s true! The thing is, after you GET your clients, you want to KEEP them don’t you? Just think about it. If you only send them your sales special once a year, and nothing else all year long, or their invoice once a year…How loyal do you think they are going to be to you? What reason would they have to stay with you – rather than go to the next person that comes along, that offers them a better deal, a better offer, a better sale, etc.
One of the things I do, is help people to KEEP in touch with their clients – all for about $5 a year per client. I can help you set up with email autoresponders to keep in touch with your clients, as well as greeting cards – we can design CUSTOM cards for your business, as well as CUSTOM campaigns for your business – where you hit CLICK – and cards are sent to your client over the next 5 months, or even 5 years, all with one click from your end. I talk to you, find out about your business, what you want to do, as well as give you ideas that I have seen be proven with other people in their business that I have already helped them with.
So you CAN KEEP your clients and customers for 16 years…..and longer…..
See some greeting cards and post cards I have done for over 600 other clients – http://ILoveCards.net