Archive for February 2010

Transcendental Marketing Magic

You never know when the person you meet by chance will help your business in ways that you cannot imagine.

Some people call this synchronicity.

“Business Networking” is the more common name.

And building a network of business contacts (expanding your circle of influence) is a “no-brainer.” That’s why you have business cards.

The big question, what’s your next move, after you exchange business cards with your new contact?

You need an edge, something to set you apart from every other person with a business card.

The ideal solution has a 600 year history and remains the world’s favorite form of written communication – send your new acquaintance a greeting card.

Without question, it’s the most vibrant way to say:

“I’m glad I met you.”

It’s also a stunning way to tell a new or favorite client “Thank you.”

You say this sounds too simple (not as transcendent as promised)?

Think about it. When was the last time you received a “glad I met you” greeting card from someone you just met?

Try this experiment. Send a “glad I met you” greeting card to the next ten people who give you their business cards.

The results will knock your socks off.

Greeting cards have a powerful impact – far beyond their pretty exterior.

But greeting cards present their own set of challenges~
buying the cards, writing the message, stuffing, stamping, mailing!!!

It takes determination, but wait….a radical new idea in business networking.

A national greeting card company has solved the problem.

No greeting card company has ever offered anything like this before.

In fact, this technology is new, just in the last few years.

Never again address, stuff, stamp and mail another greeting card.

In less than 60 seconds, enter your contact information online

As easy as sending an email, except that your contact receives a “photographic quality” greeting card in the mail.

The company prints, stamps and mails the card for you.

Choose from over 15,000+ cards. Custom cards are easy to create.

Even upload your entire contact list in mere minutes.

The online data manager never lets you forget a birthday or anniversary.

Send multiple cards as a follow-up campaign, automatically, whenever you say…..even months or years from now.

Add your signature, even use your own handwriting font.

Add a picture or image from your computer – they print it next to your message.

An aggressive and radical new idea in business networking – the easy, effective way.

This works – beyond your expectations~

How much would you be willing to pay to keep customers each year? $5?

The $5.00 Solution?
It does not matter whether you market yachts,
fix teeth or trim trees. With enough loyal clients
(customers or patients) you will exceed your financial goals.
A basic concept.

Will a single birthday card transform your clients into loyal, raving fanatics, who paint your business phone number on the side panels of their SUVs?

It seems very unlikely. (Although, even one card makes a difference.)

If you want fanatically loyal clients picture this scenario.

Scene #1: Shortly after she becomes a client (customer, patient, etc.), Mary Johnson receives a greeting card from you, thanking her for her business. Nice touch on your part.

Scene #2: Then Mary receives a birthday card on her 36th birthday. She’s growing more impressed with your professional client follow-up. She shows the card to a girlfriend.

Scene #3: Then Mary receives a greeting card wishing her a happy anniversary. She is stunned with your professional courtesy. Mary mentions your business to a couple of her friends.

Scene #4: Then, while finalizing the birthday party details for her pride and joy – who will turn nine-years-old in a week – Mary notices a birthday card from you to her son. Beyond stunned, Mary has never before experienced this level of thoughtful professionalism.

Scene #5: Finally, Mary receives your standard six-month follow-up greeting card, offering a discount, or something similar, if she refers a friend. How will Mary respond?

——————————————————————————–
This is The $5.00 Solution?. You sent 5 greeting cards, which cost you $5.00, plus postage.
Did you get your money’s worth? It seems like you did.

While greeting cards are always the first piece of mail people open, because they always contain good news ? a single greeting card is merely a great idea. But greeting cards exert a remarkable snowballing influence on people.

The amazing part is this. In less than a minute (when Mary first became your client) you scheduled an automated follow-up campaign. The Greeting Card Company printed, stuffed, stamped and mailed the cards for you.

Impressive, to say the least.

Aggressive client follow-up the easy, effective way.

($5.00, plus postage, and a minute of staff time makes good economic sense for a business program that works, especially when it works beyond your expectations.)

This works – beyond your expectations.

Examples of The $5.00 Dollar Solution?

Through this site are a few excellent (and quite successful) examples of The $5.00 Solution? in action. The companies that commissioned these custom cards can send them out individually or by the thousands. They can send them immediately, or schedule each card to go out on a different date, whenever they decide, automatically.